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DCDnet Amazon Trading Strategies – 13 October 2015 in Stuttgart

Amazon Consulting

On 13 October 2015, from 1pm to approx. 5pm, a DCDnet (Digital Commerce Day) on the theme of Amazon Retail Strategies 2015 will take place in Cologne (on the office premises of STARTPLATZ Cologne) with experts Adrian Hotz and Markus Fost. The event will include discussion of the following topics with well-known brand manufacturers:

  • Which Amazon strategy (vendor vs. marketplace) is the right one?
  • Does the Amazon Vine programme make sense from a manufacturer’s perspective?
  • What should manufacturers look out for when negotiating conditions?
  • How can the “cross border problem” be managed to best effect (Amazon sourcing from foreign warehouses)?
  • What benefits do Amazon’s advertising packages (Brandstore…) bring? What does Amazon request in terms of prices?
  • Will wholesalers still be required in the future?
  • How can manufacturers develop good partner agreements, and can selective distribution really work?
  • What experiences have companies had with Amazon’s strict controls in well-known case studies?
  • Are there examples of situations where Amazon has placed sanctions?
  • To what extent is Amazon act in the interests of the manufacturer? (EIA vs. price follower mechanisms)

For information about signing up, please click here.

The event is aimed at manufacturers and will be limited to 12 participants.

Discover Your Amazon Strategy With Our Expertise!

Further information on our approach can be found here.

Inquire with FOSTEC

Download free today Amazon – Fluch und Segen für Markenhersteller (“Amazon: A Blessing and a Curse for Brand Names”) – a German-language dossier by FOSTEC Commerce Consultants

Download free today

Other German-Language Publications by FOSTEC about Amazon:

  • E-Commerce Existenzgründung mittels Amazon (“E-Commerce Start-Ups Through Amazon”)
    As stationary retail has struggled with years of stagnation,  its rapidly growing online counterpart has continued to mount challenges. There is no doubt that e-commerce has vigorously spurred on the market in recent years and has long to go before reaching its peak, with continued success ensured by growth drivers like M-commerce and changes in consumer behaviour. “What can I do to be successful? How can I reduce my start-up risks without leaving opportunities unexploited?”: These are questions asked by every founder of every new business. Amazon® Marketplace offers a sales channel that is specially intended for founders of retail businesses and can be operated successfully with relatively low investment. This notwithstanding, however, the founding of such a start-up requires very specific know-how. This book supplies comprehensive practical guidance for the successful founding of retail businesses through Amazon® Marketplace. A well-founded reference book with many insider tips.
  • E-Commerce-Strategien für produzierende Unternehmen (“E-Commerce Strategies for Manufacturing Companies”) 
    Markus Fost systematically compiles relevant, up-to-date knowledge on e-commerce and tailors it for use in practice. His insights are aimed at business leaders and managers from a diverse range of disciplines (sales, marketing, business development etc.). A particular focus is placed on manufacturing companies whose trade structure is currently of a predominantly stationary nature. Using qualitative interviews with experts, Fost develops a multidimensional e-commerce strategy model from which manufacturing companies can derive their retail policies.

FOSTEC Talks About Amazon:

The-Wall-Street-Journal-Logo-FOSTECAmazon tightens the screws on German manufacturers