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E-Commerce Existenzgründung mittels Amazon (“E-Commerce Start-Ups Through Amazon”)

ISBN: 978-3848262533

Markus Fost, BOD Verlag

As stationary retail has struggled with years of stagnation,  its rapidly growing online counterpart has continued to mount challenges. There is no doubt that e-commerce has vigorously spurred on the market in recent years and has long to go before reaching its peak, with continued success ensured by growth drivers like M-commerce and changes in consumer behaviour. “What can I do to be successful? How can I reduce my start-up risks without leaving opportunities unexploited?”: These are questions asked by every founder of every new business. Amazon® Marketplace offers a sales channel that is specially intended for founders of retail businesses and can be operated successfully with relatively low investment. This notwithstanding, however, the founding of such a start-up requires very specific know-how. This book supplies comprehensive practical guidance for the successful founding of retail businesses through Amazon® Marketplace. A well-founded reference book with many insider tips.

Praise for the Book

“Conditions have never been more conducive to online retail success than they are today. Despite this, many entrepreneurs face the challenge of being unable to attract the desired volume of customers to their own online shops without huge marketing expense. The Amazon® Marketplace offers one approach to solving this problem. In this book, Markus Fost gives potential founders and practitioners a comprehensive and easily understandable overview of opportunities available in e-commerce. Fost tackles the subject of the Amazon® Marketplace in particular depth, by analysing specific success factors and highlighting opportunities and risks for practitioners’ benefit.” Prof. Dr. Barbara Kreis-Engelhardt, Nürtingen-Geislingen University of Applied Science

The Content

  • Start-ups in Germany
  • E-commerce
  • Amazon Marketplace
  • Success factors for e-commerce start-ups through Amazon Marketplace
  • Opportunities and risks for e-commerce start-ups by retail businesses through Amazon Marketplace