E-Commerce Strategy

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With the rapidly increasing use of the internet as an information medium and the large-scale relocation of business activities to online, global e-commerce sales have risen at a swift pace. There can be no doubt that the internet is the sales channel with the current highest growth dynamic – and that it will retain this status for the foreseeable future. This growth rate also pertains to aggressively-priced selling by manufacturers’ commercial partners on online marketplaces, which often occurs in an unregulated manner and – particularly for medium-sized suppliers of branded products – is associated with risks. Accordingly, proprietary online retail is now a much-discussed potential solution for controlled distribution via the Internet. It is also of high relevance for manufacturing companies. In light of the looming global offline-to-online shift in sales channels, businesses across all sectors markets should tailor their online activities to meet the challenges of the future.

FOSTEC advises businesses on the development of an e-commerce / e-business strategy, addressing issues including (but not limited to) the following:

• Analysis of the entire customer journey
• How do customers find businesses in the Age of Web 2.0?
• What requirements must a business fulfil to achieve high sales conversion rates both online and offline (ROPO)?
• Analysis of the strategic components of an e-commerce strategy according to Fost
  • Product assortment policy
  • Pricing policy
  • Dealing with external e-commerce distribution channels
    • Amazon
    • eBay
    • Others
  • Different types of e-commerce operations
  • IT system landscape
  • Online marketing / Search engine optimisation (SEO) of content
  • Distribution strategy – omnipresent vs. selective
• Development of an e-commerce / e-business strategy
  • Analysis of the strategic framework conditions
    • Market-based approach
    • Resource-based approach
    • Complementarity of market-based and resource-based approaches
  • Determinants of influence on the strategy model
  • General design of an e-commerce strategy
    • Modular design for ensuring adaptability and future viability
    • Investment planning for determining a budget
    • Technical / organisational requirements for the implementation
  • Refinement of your e-commerce strategy
• SWOT analysis of the developed e-commerce strategy

Inquire with FOSTEC