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E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Net Economy (“E-Entrepreneurship: The Basics of Founding a Start-Up in the Net Economy”) | Language: German

ISBN: 978-3658027056

Tobias Kollmann, Springer Gabler Verlag

“E-Entrepreneurship” tackles the founding and financing of young companies in the net economy. Such “e-ventures” – which exist in the internet, mobile and interactive television sectors – have now established themselves as significant part of the general economy. With this as its jumping-off point, the textbook describes the basic principles of founding a business based on electronic business processes (e-business). Success factors for e-business start-ups are described for each individual phase of the founding and growth processes, with special consideration being given to the requirements and characteristics of the e-business sector.

The Content

  • Principles of e-entrepreneurship: terms, trends, commercial framework
  • Developing ideas in e-entrepreneurship: requirements, methods, market structures
  • Developing ideas in e-entrepreneurship: business plan, business models, processes
  • Implementation of ideas in e-entrepreneurship: product, competition, market access
  • Progression of ideas in e-entrepreneurship: communication, investment, exit
  • Current examples of e-commerce start-ups