Navigation
Navigation: Home > Research > Literature Recommendations > E-Business: Grundlagen elektronischer Geschäftsprozesse in der Net Economy (“E-Business: The Basics of Electronic Business Processes in the Net Economy”) | Language: German

E-Business: Grundlagen elektronischer Geschäftsprozesse in der Net Economy (“E-Business: The Basics of Electronic Business Processes in the Net Economy”) | Language: German

ISBN: 978-3658023836

Tobias Kollmann, Springer Gabler Verlag

In this textbook, Tobias Kollmann describes the theoretical foundations of and practical considerations for purchasing, selling, retailing, contact and cooperation management on electronic networks. As he does so, he consistently sets out the basic building blocks – system solutions, processes, management, marketing and implementation – in the context of the associated online platforms, giving special consideration to the requirements and characteristics of electronic commerce. The descriptions address the topic from both a business and a technical point of view, ensuring that the entire e-business spectrum is covered.

The Content

  • E-business principles
  • E-procurement principles
  • E-shop principles
  • E-marketplace principles
  • E-community principles
  • E-company principles