Digital Transformation – How E-Commerce Challenges for Brand Names Can Become Opportunities – Business Week Böblingen – 22.10.15
There can be no doubt that the internet is the sales channel with the current highest growth dynamic – and that this trend is set to continue. The digital “findability” of a product is not only important for its sales, but is an increasingly vital component of a brand’s identity. In light of this, it’s little wonder that the topic “digital transformation” is currently a hot topic on every CEO’s agenda. Why are brand names faring so badly in the e-commerce revolution? What makes “digital transformation” a synonym for “change management”? How can a company find the right e-commerce strategy and how can challenges in e-commerce be transformed into opportunities to increase market share? Answers to these questions and more will be provided by Markus Fost, e-commerce adviser to industry, top brands, manufacturers and the retail trade.
22.10.2015 Lecture: Digitale Transformation – How E-Commerce Challenges for Brand Names Can Become Opportunities
Speaker: Markus Fost, FOSTEC Commerce Consultants
Markus Fost
Markus Fosts assists companies with strategy development, the creation and implementation of online business models and the selection of software and service providers. He also advises companies on dealing with e-commerce distribution partners. He is a partner in the consulting network eTribes Connect GmbH and serves as Director of E-Business at Metabowerke GmbH. In addition, he is a visiting lecture in the e-commerce field and the author of a varied range of specialist books. In 2009, he was awarded the Vendor Award by Amazon.de.
Markus Fost is a prominent specialist and a leading adviser to industry, brand and retailers regarding the development and implementation of retail strategies on Amazon Marketplace.