Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers | Language: English
ISBN: 978-3868813333 Alexander Osterwalder, Yves Pigneur, Campus Verlag
We live in an age of revolutionary new business models. Despite the cross-industry changes they have initiated within the business world, we still have only minimal understanding of where their power comes from. Business Model Generation presents simple but effective tools for developing, modernising and implementing innovative business models. Being a game changer is much simpler than you think! Business Model Generation: the inspiring handbook for visionaries, game changers and challengers wishing to improve or fully rework their business models. A change of perspective: Business Model Generation allows a glimpse into the shrouded-in-secrecy innovation techniques of worldwide leading companies. Discover how to develop business models from the ground up and put them into practice – or how to “polish up” old ones.
“Developed by 470 strategy experts” – Business Model Generation lives up to its promise: the book was written, financed and produced as a collaborative effort between 470 authors from 45 different countries. The close interlinking of written content and visual design facilitates the reader’s immersion in the world of business model innovation and promotes a successful leap into new business dimensions!
For enterprising businesspeople: Business Model Generation is an indispensable tool for anyone wishing to do away with “business as usual”. It is ideal for executives, consultants and entrepreneurs seeking new and unusual ways to create value.
Praise for the Book
“A workbook for visual and creative thinking. The book stands out from other business model guidebooks in terms of its graphics, design and the story of its development. It explains clearly why Google, Youtube, Facebook or Flickr are successful, despite the fact that they contradict traditional business principles.” — Handelsblatt, 2011
“The authors have been highly successful in simplifying and structuring this complex topic. A great ” — Harvard Business Manager, 2011
