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Navigation: Home > Research > Studies, Dossiers & White Papers > Dossier 2015: Amazon – Fluch und Segen für Markenhersteller (“Dossier 2015: Amazon – A Blessing and a Curse for Brand Names”) | Language: German

Dossier 2015: Amazon – Fluch und Segen für Markenhersteller (“Dossier 2015: Amazon – A Blessing and a Curse for Brand Names”) | Language: German

The FOSTEC Commerce Consultants dossier “Amazon – A Blessing and a Curse for Brand Names” is based on our long-standing work with a diverse range of a manufacturers and retailers and our direct experience with Amazon via our venture capital projects.

In addition to giving a comprehensive overview of the multifaceted Amazon ecosystem, this 87-page German-language dossier also takes a look at crucial developments that are set to occur within the retail sector. A PDF version of the dossier can be downloaded free of charge.

Content of the Dossier: Amazon – Fluch und Segen für Markenhersteller (“Amazon – A Blessing and a Curse for Brand Names”):

  1. Facts & figures from Amazon
  2. The Amazon business model – a complex ecosystem
  3. Amazon’s technical infrastructure
  4. The relevance of Amazon for the manufacturing world
  5. Amazon ranking – a crucial factor for the visibility of manufacturer brands
  6. Predictions and theories regarding Amazon’s future

FOSTEC_Amazon_Dossier

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