Study 2015: Knut and die Amazonen (Knut and the Amazon Tribes) | Language: German
Why “Amazon would never do such a thing” is not a good basis for an Amazon strategy – this is the question authors Janne-Flemming Berngruber, Markus Fost and Adrian Hotz attempt to answer in their provocative market study.
Drawing on experience from more than 100 consulting projects, the authors provide in-depth insights into the disruptive Amazon ecosystem and demonstrate why a good Amazon strategy is a matter of life or death for manufacturers.
As well as supplying a comprehensive overview of the multi-layered Amazon ecosystem, this 49-page work takes a glance at the developments set to influence the retail industry in the future. Rounding out the study are expert interviews with brand name representatives possessing long-standing experience in Amazon cooperation. It can be downloaded free of charge as a PDF.
Study Content: Knut and the Amazon Tribes
- Foreword by Alexander Graf
- E-Commerce and Amazon: The Tsunami and the Island
- About the Authors
- Markus Fost
- Adrian Hotz
- Janne-Flemming Berngruber
- Amazon- The A, the Z and Everything In Between
- Living (And Surviving) with Amazon
- Through the Jungle
- Expert Interviews
- Jörg Kundrath – KAVAJ
- Stephan Waldeis – AL-KO
- Witha Rausch – L’Oréal
- Niels Haußmann – XciteRC
- Bibliography
Download Knut und die Amazonen (Knut and the Amazon Tribes) free of charge
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